Engagement

Competitor Price Corridor Brief

A short-cycle brief that places your list and shelf posture against named competitors — useful before a price change or tender response.

Retail aisle shelves in soft low light with muted product shapes
Format
Remote briefing with PDF handout
Duration
Five to ten business days
Location
Delivered remotely for Thailand market coverage you already monitor
Investment
From THB 48,000 per brief

Who it is for

Commercial analysts preparing a price change memo or responding to a retailer request for a corridor check.

What you receive

A corridor brief showing where your SKUs sit versus named peers, with notes on pack size and channel so comparisons stay honest.

Included

  • Agreed competitor set and SKU match rules
  • Corridor chart for the named assortment
  • Notes on pack and channel mismatches
  • Live walkthrough call timed to your memo deadline

Not included

  • Mystery shopping fieldwork we do not supervise
  • Automated continuous price scraping sold as a product

How the engagement runs

  1. Confirm the SKU list, competitors, and which shelf or list sources you will supply.
  2. Match packs carefully and draft the corridor view.
  3. Present findings before your internal deadline.

Preparation

Share the competitor names, your latest list, and any shelf observations your field team already collected.

Constraints

We use sources you provide or verify; we will not invent shelf prices.

Next step

Name the assortment and the date your pricing memo is due.